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Privacy Policy

Effective Date: December 1, 2025

Your privacy is important to us. This Privacy Policy explains how Kentra collects, uses, and protects your personal information when you use our AI-powered fitness and nutrition platform.

1. Information We Collect

Personal Information

  • Name, email address, and password
  • Fitness goals, dietary preferences, age, weight, height, and gender

Analytics and Attribution Data

  • App usage analytics
  • Attribution data for marketing campaigns (collected via AppsFlyer)
  • Device identifiers and advertising IDs (with user consent)

2. How We Use Your Data

We use your data to:

  • Generate personalized fitness and meal plans tailored to your goals
  • Improve our Services and enhance your user experience
  • Send important service updates and relevant offers
  • Analyze app usage and performance through analytics
  • Measure the effectiveness of our marketing campaigns

3. Data Sharing

We do not sell your personal data. We may share information with trusted third-party vendors (e.g., Stripe for payments, PostHog for analytics, AppsFlyer for attribution) solely to provide the Services and improve our platform.

4. Data Security

We implement industry-standard encryption and security best practices to protect your information from unauthorized access, alteration, or disclosure.

5. Tracking and Advertising

On iOS devices, we request your permission to track your activity across other apps and websites for advertising purposes through Apple's App Tracking Transparency (ATT) framework. You can control this permission through your device settings at any time.

We use AppsFlyer to attribute app installations to marketing campaigns and measure campaign effectiveness. This helps us understand which marketing efforts bring new users to Kentra.

PostHog is used for product analytics to help us improve the app experience. Analytics data is collected anonymously and helps us understand how users interact with our features.

6. Your Rights

You have the right to:

  • Access, edit, or delete your personal data at any time
  • Manage your data through your account settings
  • Contact us directly for assistance with your data

7. Contact Information

If you have questions or concerns about this Privacy Policy, please reach out to us:

Email: support@kentra.fit

Website: https://kentra.fit